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habits of highly successful digitally transformed CMOs

8 Habits of Today’s Successful Digitally Transformed CMO

Last month, we wrote about redefining the role of today’s CIO. We want to do something similar—defining the new work habits of highly successful digitally transformed CMO. The role of the CMO has changed in the last few years—and many would say it’s changing for the better. Today’s CMO holds a powerful position in the c-suite, leading the digital transformation ...
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Customer Experience Fuels Today's Retail

Customer Experience Fuels Today’s Retail [Report]

There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What ...
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Emerging Tech Trends For 2019

Emerging Tech Trends For 2019

Over the past few years, technology has been advancing at a rapid pace. While developments continue to exceed our expectations, predicting what’s next, and when it’ll arrive is becoming increasingly difficult. Looking into the future, there are several exciting emerging tech trends for 2019. Here’s a quick look at a bit of what’s (possibly) to come. Emerging Tech Trends for ...
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how inclusion and diversity impact global mobility

How Inclusion and Diversity Have a Big Impact on Global Mobility Programs [Report]

It makes sense for any international company to maximize its performance by tapping into the largest talent pool available. Yet according to a recent report, while most do have Global Mobility Programs in place, many are falling short due to a failure to understand how inclusion and diversity impact global mobility programs. The report, Inclusion and Diversity: How Global Mobility ...
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Snapchat and Amazon

Betting on e-Commerce and Social Media: Will the Snapchat and Amazon Partnership Pay Off?

If you haven’t already spent enough money by clicking Facebook and Instagram ads specifically tailored to your individual shopping habits, watch out. This week, Snapchat and Amazon announced a partnership that brings augmented reality (AR) to the forefront of the social media shopping experience. Oh, and it makes it even easier to spend money in the process. As part of ...
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