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Big Data and Omni-Channel Pave The Way For 1:1 Marketing

In Big Data by Daniel NewmanLeave a Comment

The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data.  This is where “little data” comes into the picture. While big data in all its …

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Mobile, Future of Work and The Collaborative Economy

In Mobility by Daniel Newman3 Comments

What is hot? I mean, what are people clamoring to these days? I enter a room full of futurists and I listen. Uber this and Air BNB that; these companies are changing the way business is done by reorganizing human potential into a way that is cohesive, manageable and let’s not forget useful to the rest of society. Sure Uber …

The Emerging MSP as the Valued Business Partner

In CIO/IT by Daniel NewmanLeave a Comment

Perhaps technology is the most indispensible aspect for today’s businesses. Right from big corporations to small businesses, everyone is turning to technology to streamline their core operations. Think about ERP, CRM, or HR administration and tell me how many businesses don’t use them. I believe you can count them on your fingers. However, factors like the increasing cost of hardware …

How Cloud Is Revolutionizing Mobile Marketing

In Cloud by Daniel Newman1 Comment

I always find it interesting when two or more innovations blend together to give us something even more amazing. Cloud computing and mobile technology have been two of the most talked-about trends in the past few years and while they have brought significant changes in the way we do business, the interaction between these two innovations looks promising. As businesses …

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Twitter and Watson: Little Data Gets Big Validation

In Marketing by Daniel Newman2 Comments

I just can’t seem to kick the phrase “Little Data.” Yes, I know that isn’t really a term that has been adopted, certainly not like its better looking counterpart, but for the majority of us who are living in the world of small and midsize business, the whole “Big Data” thing is well, just too big for us to put …

Why Video Collaboration Is Key to Building Smarter Workforces

In Technology by Daniel NewmanLeave a Comment

Given the current trend of taking office spaces from the physical to the virtual realm, working together from diverse locations across the world is not at all uncommon. This has changed the way we collaborate and the way we co-work. However, while we often no longer consider physical presence as an important factor when it comes to attending a meeting …

Big Data, 1:1 Marketing and the Evolution of “Little Data”

In Big Data by Daniel Newman7 Comments

Big Data, 1:1 Marketing and the Evolution of “Little Data” In some of my earlier posts, I’ve discussed how businesses can make sense out of the enormous amount of data that is being produced in these days of what I like to call “the big data boom.” And today? There’s no doubt about i, data is a big deal. Poor …

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Flexible Consumption: What Makes Cloud The Ultimate SMB Play

In Cloud by Daniel Newman1 Comment

Whether at work or on the couch enjoying your favorite show, it is hard for even a few minutes to go without hearing something about the cloud. It’s here, we get it and by in large we like it; at least what we know about it. However, for the average small business owner, they are still trying to figure out …

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6 Ways To Turn Your Small Business Into A Media Hub

In Marketing by Daniel Newman7 Comments

Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared. In the early days of the Internet the web was pretty simple …

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Welcome To The Human Data Center

In Big Data by Daniel Newman3 Comments

  It’s hard to believe but regardless of whether you are a boomer or a millennial, the average consumer spends almost 24 hours per week online. An entire day! Other than sleeping (for most of us), there may be nothing we do for more time in a given week than search, email, and browse the Internet. However, in a world …