Mobile World Congress: Geofencing may forever change mobile shopping

In Business and Leadership by Daniel Newman9 Comments

BARCELONA, SPAIN — Pulling up to my hotel at Mobile World Congress 2015 (MWC 2015), I found myself just around the corner from the home of the world renowned “futbol” club FC Barcelona, Camp Nou. With every game, tens of thousands of fans pack the seats to witness their team play. This, however, isn’t limited to just FC Barcelona but to stadiums and …

Mobile World Congress: How NFV is driving the mobile agenda

In Mobility by Daniel Newman1 Comment

It didn’t take long — wandering the halls of Mobile World Congress 2015 (MWC15) — for me to see (and hear) that network function virtualization (NFV) is a hot topic in both the networking and telecommunication worlds. Every day it is being considered more of an emerging reality for network operators. Why is NFV being talked about so much? First of …

Live at #MWC15 Personalization the Biggest Mobile Trend Nobody is Talking About! #SMACtalk Ep 19

In SMACtalk by Daniel NewmanLeave a Comment

In this episode of SMACtalk Live, Daniel and Brian bring you a personalized story about, well, personalization, straight from Mobile World Congress live 2015 in Barcelona, Spain.  Mobility is a very hot topic. Just walk the floor of any event, go to the store, look at the driver next to you, or consider how you interact with technology throughout the …

The mobile workforce goes beyond working from home

In Mobility by Daniel NewmanLeave a Comment

Last year, surveys and reports predicted that 2015 will be the year of enterprise mobility. For most companies thinking about a mobile workforce, mobility has been all about flex work and work-from-home arrangements. While some companies are open to these, others aren’t as quick to jump on board. For example, Yahoo CEO, Marissa Mayer comes to mind: she called work-from-home …

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There is No SMAC Talk in the Shark Tank!

In SMACtalk by Brian FanzoLeave a Comment

In the most recent episode of SMACtalk Live, Brian is reporting live from the IBM Interconnect event, while Daniel points out he isn’t sure if the lost voice was a result of the hard work or the Aerosmith concert.  Along with some great insights from the event on cloud and mobile, Brian had the opportunity to watch from the front …

Why Brands Are So Thirsty For Your Data

In Big Data by Daniel NewmanLeave a Comment

As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …

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The Data is in, Marketers have Millennials all Wrong #SMACtalk

In SMACtalk by Brian Fanzo3 Comments

In the most recent episode of SMACtalk Live, Daniel and Brian dig into the myths that surround the millennial generation. We have all heard some of these myths; such as Millennials wanting to do everything online or that the generation as a whole are “Job Hoppers” that have no loyalty to their organization.  In case you didn’t already know, by …

Should your Company Leverage the Cloud? 

In Cloud by Daniel Newman1 Comment

Cloud-based services are becoming ubiquitous. Many people are turning to the cloud for some reason or another—whether it is to store their pictures, or their music collection, or archive documents. There has been a huge upswing in the number of people who are increasingly dependent on cloud services such as Dropbox or Google Drive for storing files. But when it …

Are CMOs Poised To Take Over Technology Purchasing?

In CMO/Marketing by Daniel NewmanLeave a Comment

Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …

Cloud and the Revolutionization of Business

In Cloud by Shelly Kramer1 Comment

I spend a fair amount of time thinking about, writing about technology and how it’s changing the world of business. I’m guessing that you do, too, whether you’re in marketing, sales or IT – am I right? I spent the early part of this week in Las Vegas attending IBM’s PartnerWorld Leadership Conference and the focus of the event was …