Why Brands Are So Thirsty For Your Data

In Big Data by Daniel NewmanLeave a Comment

As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …

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The Data is in, Marketers have Millennials all Wrong #SMACtalk

In SMACtalk by Brian Fanzo3 Comments

In the most recent episode of SMACtalk Live, Daniel and Brian dig into the myths that surround the millennial generation. We have all heard some of these myths; such as Millennials wanting to do everything online or that the generation as a whole are “Job Hoppers” that have no loyalty to their organization.  In case you didn’t already know, by …

Should your Company Leverage the Cloud? 

In Cloud by Daniel Newman1 Comment

Cloud-based services are becoming ubiquitous. Many people are turning to the cloud for some reason or another—whether it is to store their pictures, or their music collection, or archive documents. There has been a huge upswing in the number of people who are increasingly dependent on cloud services such as Dropbox or Google Drive for storing files. But when it …

Are CMOs Poised To Take Over Technology Purchasing?

In CMO/Marketing by Daniel NewmanLeave a Comment

Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …

Cloud and the Revolutionization of Business

In Cloud by Shelly Kramer1 Comment

I spend a fair amount of time thinking about, writing about technology and how it’s changing the world of business. I’m guessing that you do, too, whether you’re in marketing, sales or IT – am I right? I spent the early part of this week in Las Vegas attending IBM’s PartnerWorld Leadership Conference and the focus of the event was …

How Cloud Enables a Reasonable Expectation of Privacy on the Web

In Cloud by Daniel Newman2 Comments

There has been a lot of talk from the pundits to the hunted (remember Edward Snowden?) about how there really is no longer any privacy on the Internet. However, as much as there is some truth in every lie, this particular thought isn’t entirely true. Perhaps a better way to explain it is: there is no privacy when you are …

Big data may be the ultimate customer experience tool

In Big Data by Daniel Newman1 Comment

For a long time we’ve been having conversations about big data. The digital space has witnessed tens of thousands of talks, some refuting the relevance of big data, calling it the next big hype, while others venerate it as the demigod of the digital world. But last year‘s “Big Data Executive Study” made it official: Big data is mainstream and demands …

How Cloud Partnerships Drive Next Generation Business Solutions #IBMPWLC

In SMACtalk by Daniel Newman1 Comment

In this most recent episode of SMACtalk Live, co-hosts Brian Fanzo and Daniel Newman welcomed in special co-host Jerry Champlin, Co-Founder and CTO of Absolute Performance a global Managed Service Provider (MSP). When we first met Jerry, we weren’t exactly sure how we were going to craft a story for SMACtalk that would be exciting and engaging for our audience. …