Bringing Customers to the Center Requires Technology Foresight

In Technology by Daniel Newman2 Comments

We live in a world where there’s so much discussion going on about “customer centricity.” Brands are rethinking their strategies to become more customer-centric. While business is always about customers, putting them at the core of your digital strategy is now front and center. Empowered by Tech Due to endless access to the Internet, social, and mobile, today’s customers are …

What is the MSP Opportunity for IoT?

In IoT by Daniel NewmanLeave a Comment

Our world is turning into one gigantic interconnected web, thanks to the growing number of devices and physical objects linked to the Internet—and to each other—via wireless networks. That’s the basic idea behind a term that’s being tossed around a lot these days—the Internet of Things or IoT. In fact, the latest IP version, IPv6, was designed to accommodate more …

Mobile vs. Mobility: Understanding the Business Difference

In Mobility by Daniel Newman1 Comment

This post is sponsored by Samsung Business. All thoughts and opinions are my own. In a global marketplace where the pace of business is 24/7/365, work busted out of its 9-to-5 structure a long time ago. Smartphones, tablets, even watches connect us to work whether we’re in the boardroom or on the sidelines of our kids’ soccer game. Businesses often turn …

Mobile shapes millennials’ shopping journey the most

In Technology by Daniel NewmanLeave a Comment

There’s one thing that we all know for sure—not all shoppers are alike. Thanks to big data, we now have a better idea about what shoppers like and what they don’t. Millennials, for instance, have some very strong tendencies in how they use the Web and mobile while researching and shopping, and also around what triggers them to make purchases. …

Intent data: Taking personalized marketing to new level

In Big Data by Daniel Newman1 Comment

Big data and analytics have become the holy grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability …

Crafting The Mobile Experience

In Mobility by Daniel Newman1 Comment

This post is sponsored by Samsung Business. All thoughts and opinions are my own. The rapid proliferation of mobile has done more than just untether us. Sure, we no longer have to rough it to our office just to check email or to update a spreadsheet. But in reality, that isn’t really all that new. What is new is the importance …

The Biggest Challenge for MSPs…What the Heck is an MSP?

In IoT by Daniel Newman1 Comment

The term managed service providers—or MSPs—has been around for nearly a decade, but what it really means is one of the biggest conundrums in the IT industry. We all know an MSP is a company that manages and maintains the day to day operations of the network and/or IT functionality on behalf of its clients, outside their premises. But, that …

The Snowball Effect of Implementing “Cheap IT”

In CIO/IT by Daniel NewmanLeave a Comment

I’ll be honest. I don’t like the ring of it when people utter the words “cheap” and “IT” in the same breath. But wait, this post isn’t about my personal preferences, right? Actually, it is! I’m going to talk about why “cheap” and “IT” are not best buddies from a business standpoint, and why it is dangerous for any company …