CMOs are embracing big data, which is good (mostly)

In Big Data by Daniel Newman1 Comment

For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …

Has The Term Big Data Lost Meaning?

In Big Data by Daniel NewmanLeave a Comment

Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …

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#SMACTalk Episode # 34 – Fear of Missing Out (FOMO)

In SMACtalk by Daniel NewmanLeave a Comment

With this episode, we proudly announce our sponsorship by SAP. After establishing that I have no middle name and that growing up with the last name “Newman” during the Seinfeld era was interesting (and considering but discarding a rebrand to “Newman and the Fonz”) Brian and I settled in on Blab.im to record this episode. We’ve recorded episodes via Skype …

What Is Next For Consumer Privacy As Data Continues To Proliferate

In Security by Daniel Newman1 Comment

We are inherently drawn towards things that are free. Psychologist, Dan Ariely, in his book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, has explained this behavior, “FREE! gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.” With the rise in consumerism, our needs, wants, and demands …

Will CMOs Be Making The Tech Purchasing Decisions Soon

In Technology by Daniel NewmanLeave a Comment

Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, …

Future Ready – Internet of Things to Reshape the Workplace

In IoT by Daniel NewmanLeave a Comment

The Internet of Things (IoT) has made its way into the workplace, and is changing the way we do business. There’s a growing use of beacons, sensors, and ‘smart’ devices that collect data to automate manufacturing, streamline operations, and improve customer experiences. But that’s not enough. We are miles away from reaching a tipping point with IoT. In fact, we …

The Big Opportunity of Big Data as a Service

In Big Data by Daniel Newman2 Comments

Over the past few years, we’ve seen the as-a-Service (aaS) model emerging as a popular business practice. With the booming trend of moving on-premise functions to the cloud, almost every imaginable business function is being delivered as-a-service. There’s software-as-a-service, infrastructure-as-a-service, data-as-a-service, and the newest members of the clan—marketing-as-a-service, operations-as-a-service, and even desktop-as-a-service have arrived on the scene. Can big data …

Is Big Data a Big Bubble or a Goldmine?

In Big Data by Daniel Newman1 Comment

Big data is our big obsession. It feels like every week a new infographic comes out that outlines the amount of data being created every minute online. The stunning numbers, showing the amount of email, Facebook posts, video, and blogs flying across the Internet, really are enough to stop you dead in your tracks. But, big data has seemingly stalled …

#SMACTalk Episode # 33 – What Should Businesses Do When Technology Fails?

In SMACtalk by Daniel NewmanLeave a Comment

#SMACTalk Episode # 33 – What Should Businesses Do When Technology Fails? Technology often fails when we need it most. What should companies and brands do to be prepared before a technology failure? There are really two areas where technology failures adversely impact business. There’s the public relations (customer facing) side of things and then there’s the technical side (internal …

For Marketers Every Tech Trend Hinges On Big Data And Analytics

In Big Data by Daniel NewmanLeave a Comment

We never seem to tire of tech talk. We love debating and discussing the cloud, the Internet of Things, wearables, mobility, and every other new technology that hits the market. And why not? These gadgets and trends are changing the way we connect, communicate, market products, and engage with our employees and customers. But as we talk incessantly about new …