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Three Reasons Why Technology Companies Should Buy vs. Build Their Own Marketing Tools

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Technology companies build technology. Since your company is already staffed with talented developers, why not build your own tools to market your technology? It seems to make sense, but there are compelling arguments for why it might not be the best idea. Here are three reasons why you should consider reviewing, with more attention, already available tools instead of forging ahead …

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5 Change Management Steps for A Simpler Omnichannel Journey

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By: Ashley Chemtov, Content Marketing Coordinator, Jesta I.S. The world of retail has been revolutionized by omnichannel commerce, as what was once a buzzword has now become the industry standard. To remain competitive, retailers must link the physical store to the digital world for a connected shopping journey. While it’s clear that unified commerce is the backbone of a successful retail …

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The Top Six Enterprise Network Predictions for 2017

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Move over big data, here comes artificial intelligence. And hello, Internet of Things; you’ve finally made it to the party. Those are just a couple of growth areas I see for enterprise networks in 2017. With all the activity that took place in enterprise network computing in 2016, the coming year stands to bear fruit with some truly big trends …

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Content-as-a-Service (CaaS) is Disrupting the Industry Thanks to IoT Growth. Here’s How to Capitalize.

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The Internet of Things (IoT) is booming, and it’s already impacting everything from the public sector to employee engagement. The influx of connected devices is expected to be worth between $3.9 and $11.1 billion annually through 2025. There’s one market in particular being disrupted by the IoT explosion today: Content. Marketers have access to more channels and content than ever …

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To Have and to Hold: Married to the Internet of Things

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For several years we have been carefully observing the evolution of the Internet of Things (IoT). For those not familiar with the term, it refers to the connectivity of virtually every modern “smart” device that is being manufactured for the home, office, automobile … you name it. If it has a “chip” and can access Internet, then it is at …

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New IoT Business Models Equal New Legal Troubles?

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The Internet of Things (IoT) is leading to a revolution for the business of companies and still has massive potentials of growth, but such change reveals legal risks never experienced by many of them. The comment from the former CEO of Nokia during the press release of announcement of the acquisition of their smartphone division by Microsoft is very interesting. …

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3 Ways Cloud Will Matter Most In The Future

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Researchers endorse that social media, mobile and analytics are on the fastest ever growth path. Companies and investors are just pouring more funds into it and bringing in new features and solutions. However, there is another technology that has seen wider adoption and investment – and that is cloud storage. Just check a few stats: IDC has predicted that global …

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One Goal, One Team: The Remote Workforce Conundrum

In Collaboration by Guest3 Comments

Virtual workplaces are more common now than ever—thanks in large part to a surge in collaborative technologies and the coming of age of a generation born into an increasingly digital marketplace. Remote teams are not the future—they’re the present. Let me share my experience: I manage a diverse team of 150 amazingly talented people, and 140 of them are in …