There is no blueprint to business success, and no growth strategy in the enterprise is a surefire bet. However, there are a few universal truths. For example, we know that the digital marketplace is constantly changing, and successful leaders need to understand innovation. That’s fine to say on a conceptual level, but success is not about innovation. Innovation for the …
Want Customers? Start with Go-to-Market Innovation
Developing a product without a go-to-market strategy is like trying to fly an airplane with an empty fuel tank. You’ve invested huge sums of money into designing the plane, building the plane, hiring a staff and servicing the plane, but if you don’t add fuel, it’s not going anywhere. And yet this happens all the time—great products, painstakingly developed, with …
Visible vs. Invisible Innovation
What keeps organizational growth evergreen in today’s constantly changing digital marketplace? Innovation, of course—the ability for businesses not only to stay ahead of customer facing trends, but to innovate in ways that manifest themselves less obviously, too, through processes and experiences. So, when we talk about innovation today in the enterprise, there are really two avenues to explore: Visible innovation …
Want to be a Star Marketer: Get into Operations
Competency in operations and marketing leads to a serious boost in sales success. Why? Some traditional business silos are no longer standing up to the force of digital change and innovation, giving those who are room to rise. The path to the top is changing. CIO.com reports that the road to the C-Suite passes through operations. Here at HP, my …
Smarketing: Sales and Marketing Meets the Business of Growing Business
As a result of the digital age, the line between sales and marketing has been dissolving for some time. Today’s customer base is more informed and empowered than ever before. Companies are paying more attention to how their marketing decisions affect those consumers at every stage of the buying process (not just in stand-alone sales or marketing pillars). What we’ve …
Samsung Knox May Be The Hero for Mobile Device Management
This post is sponsored by Samsung Business. All thoughts and opinions are my own. One of the big topics at this year’s Mobile World Congress in Barcelona is cybersecurity, particularly as it relates to mobility. As the workforce becomes increasingly and more fluidly mobile, the challenge for IT departments, regardless of business size, is to provide the right mix of security …
- Page 2 of 2
- 1
- 2