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Four Technologies that are Changing Everything for Retailers

In Technology by Shelly Kramer2 Comments

It’s incredibly important for your organization—whatever its size, whatever its niche, whatever its market—to leverage technology in such a way that promotes growth and increases efficiency. Especially in our world where companies of all sizes are focused on digital transformation, it’s never been more important to stay up to date on what’s coming down the tech pipeline and what it …

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The CMO Personality vs. The C-Suite Personality [Study]

In CMO/Marketing by Shelly KramerLeave a Comment

Looking into the C-Suite of any successful organization and discovering it was populated by strong personalities and characters probably wouldn’t surprise anyone. But it might surprise you just how much the psychological make-up of different top-level roles manifest themselves, how they can affect the dynamics of the executive suite, and how they might inform the career prospects of those who …

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Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.

In Digital Transformation by Shelly KramerLeave a Comment

Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …

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The State of IT 2016: Revenue is Up but IT Budgets Stall [Report]

In CIO/IT by Shelly KramerLeave a Comment

“Management is laser-focused on keeping costs low, but doesn’t quite get IT’s importance to the company… until something breaks.” This quote from an unnamed source in the latest State of IT survey from SpiceWorks sums up perfectly the picture in their report of static IT budgets at a time of increased business revenue. Despite an increasing reliance on technology coupled …

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Top Trends to Watch in UCaaS

In Collaboration by Shelly KramerLeave a Comment

The intersection of business and technology is well traveled in this digital age—and here at Converge, we know that businesses positioned there hold prime real estate. It’s our specialty, in fact, to delve deeply into that relationship and take a look at how technology does and will impact business. What fits better under that umbrella than the topic of Unified …

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The Heart of Digital Transformation: The Customer

In Digital Transformation by Shelly KramerLeave a Comment

For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …

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Greatest Value CIOs and IT Teams Can Deliver: User Experience

In CIO/IT by Shelly KramerLeave a Comment

Your interactions with technology outside of your work environment are completely voluntary. What applications you download, how often and on what device(s) you interface, where you direct your IT energies and loyalties—all the variables surrounding how you consume technology are rooted in your user experience (UX). Would you continue to go back to a platform or application that is inconvenient, …

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Why Cloud Solutions Make Good Sense for Your Business

In Cloud by Shelly KramerLeave a Comment

Small to mid-size businesses add much value to the communities they serve. They bolster economies, employ citizens, provide goods and services, and beautify Main Streets all over the country. Do you own a small business? If so, we salute you. Do you use cloud technology solutions to support the operations for that business? After all, just because your business is …

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Which Industries are the Most Digital [Report]

In Digital Transformation by Shelly KramerLeave a Comment

You would likely be hard pressed to find a business in any industry in the U.S. today that isn’t focused on digital transformation in one way or another. But while those at the cutting edge are continually pushing the boundaries of what digital technology can offer, many others struggle just to keep up with the relentless pace of innovation that …