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Go Beyond Google Analytics and Use Data to Educate Your Clients

In Big Data by Drew McLellanLeave a Comment

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations. The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the data analytics. Jaywing, a British data-based digital agency, found that brands across the board are failing …

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Five Fixes for Your Failing Data Initiatives

In Big Data by Daniel NewmanLeave a Comment

There are thousands of articles written about the importance of using data in business and finding success. I’ve written about it several times. Some businesses have been able to capitalize on big data and analytics and have been able to improve the decision-making process across the organization. But despite the few gleaming success stories, I’m still seeing failing data initiatives …