This post is sponsored by Samsung Business. All thoughts and opinions are my own. Data storage is a vital concern for many companies. Part of real digital transformation is collecting, organizing, and using high volumes of user and customer data. When we think of enterprise storage, we might naturally assume storing massive amounts of data requires a great deal of floor …
Why Your Big Data Needs to Be Agile
When we talk about the digital transformation, we often refer to the importance of agile businesses. Enterprises willing to adapt to new technology are better poised to come out on top –but companies aren’t the only things benefiting from agility that allows them to pivot in real time. Big data, as we know it, is just getting started. The mainstream …
Are We Big Data Ready? Beyond the Easy Answers of Clicks and Response Rates
For some of us, extracting intelligence from “big data” has been a practice for decades or more. We simply didn’t have a convenient buzzy term for it. What hasn’t changed over that time is the necessity to extract meaningful, actionable intelligence and apply it to grow a business. Factoring each business’s unique environment, opportunities, competition, resources, limits, etc. are all …
Can DNA Be the Next Big Thing in Data Storage?
The world’s data is growing too quickly for our current storage mechanisms. Humans generate hundreds of millions of bytes of data every day. We overload servers that take up a large amount of physical space, power, and energy. A recent breakthrough in DNA data storage may hold the answer—in a much smaller and more durable medium than giant data centers. …
Big Data Segmentation and the Power of Small Data Analysis
While the Internet of Things (IoT) has caused many businesses to shift their focus toward big data, many forward-thinking individuals are considering the importance of small data. Big data analysis has obvious benefits, but early adopters of data segmentation and small data collection will reap long-term benefits. Do Not Forget About Small Data Digital transformation has, in part, been about …
Data-Based Intelligence Demands Critical Thinking
Technology supports the collection of data from a myriad of sources: websites, real life, social, on and on. That data has so much potential for improving our understanding of customers’ needs and their decision processes. Because of the opportunity to improve targeting, speed the purchase cycle, and build customer relationships, all that collected data promises powerful competitive advantage. To achieve …
Pushing Data to the Atomic Level
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Miniaturization is an important goal in computer technology. The smaller we can make computer components, the more we can fit into a single device and the more powerful it will be. Data storage is no exception. Scientists dream of creating data storage centers that can store the …
Data Storage is Not One Size Fits All
With an increasing number of smart devices in use, the Internet of Things (IoT) is producing an exponentially larger data stream every year. To remain competitive, businesses must tap into this wealth of information among various platforms, but a lack of data storage quickly makes this problematic. To keep up, businesses must adopt new storage solutions to keep up with …
Fog Computing and Business Continuity
Data storage and processing are moving to the cloud, which means faster, more efficient systems. The ever-growing Internet of Things (IoT) pushes processing even further from center, out to collection points, in a process known as fog computing. Though this will advance analytics and reduce latency, it reincorporates hardware into the equation. Glitches and natural disasters can destroy devices or …
Big Data, Big Benefits for Market Intelligence
The entire culture of marketing and business has shifted as our society has become more digital—traditional tactics are being replaced with data-backed strategies and campaigns focused on measurement. What can the intersection of the proliferation of big data and the rise of market intelligence as a tool mean for your business? The answer is: a lot. Let’s dive in. Just …