How Big Data Use in Healthcare Prevents Scams and Fraud

In Big Data by Shelly KramerLeave a Comment

The term “big data” is no longer just the latest business catchphrase. Today’s technology gives us the ability to capture, store, and analyze enormous quantities of data, amounts that would have been unimaginable just a few years ago. Access to this data has provided myriad business insights in areas such as planning, operational efficiency, and marketing and communication. Now though, …

Data Analysts and Scientists More Important Than Ever For the Enterprise

In Big Data by Daniel NewmanLeave a Comment

The business world is now firmly in the age of data. Not that data wasn’t relevant before; it was just nowhere close to the speed and volume that’s available to us today. Businesses are buckling under the deluge of petabytes, exabytes, and zettabytes. Within these bytes lie valuable information on customer behavior, key business insights, and revenue generation. However, all …

Cultivating Your Fans: Big Data Finds Its Way Into Sports Marketing

In Big Data by Daniel Newman1 Comment

The days of in-your-face, disruptive marketing are over. Today, it’s difficult to get your audience to respond to promotional messages without first building and nurturing relationships with them. To do this, you need to know your target audience. This is where Big Data jumps comes in. Why? Big Data holds a goldmine of information on your target audience. This level …

Intent data: Taking personalized marketing to new level

In Big Data by Daniel Newman1 Comment

Big data and analytics have become the holy grail of marketing speak. Being more data driven has definitely become hip, but it’s not hype. Brands and marketers are using data to track customer journeys, to target and capture new customers, and to retain existing ones. Today’s consumers have come to expect a lot more from brands than simply the ability …

Why Everyone Is Thirsty for Your Data

In Big Data by Daniel NewmanLeave a Comment

As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …

The Big Risks of Big Data Mining

In Big Data by Shelly Kramer1 Comment

“Every step you take, I’ll be watching you” – when Sting wrote those lyrics back in the ’80’s he most certainly wasn’t thinking about digital data collection. But whether we realize it or not, every digital step we take is indeed being watched—with the resulting data providing a frightening wealth of information about our lives. Those of us who work …

CMOs are embracing big data, which is good (mostly)

In Big Data by Daniel Newman1 Comment

For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …

Has The Term Big Data Lost Meaning?

In Big Data by Daniel NewmanLeave a Comment

Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …

The Big Opportunity of Big Data as a Service

In Big Data by Daniel Newman2 Comments

Over the past few years, we’ve seen the as-a-Service (aaS) model emerging as a popular business practice. With the booming trend of moving on-premise functions to the cloud, almost every imaginable business function is being delivered as-a-service. There’s software-as-a-service, infrastructure-as-a-service, data-as-a-service, and the newest members of the clan—marketing-as-a-service, operations-as-a-service, and even desktop-as-a-service have arrived on the scene. Can big data …

Is Big Data a Big Bubble or a Goldmine?

In Big Data by Daniel Newman1 Comment

Big data is our big obsession. It feels like every week a new infographic comes out that outlines the amount of data being created every minute online. The stunning numbers, showing the amount of email, Facebook posts, video, and blogs flying across the Internet, really are enough to stop you dead in your tracks. But, big data has seemingly stalled …