Why Everyone Is Thirsty for Your Data

In Big Data by Daniel NewmanLeave a Comment

As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …

The Big Risks of Big Data Mining

In Big Data by Shelly Kramer1 Comment

“Every step you take, I’ll be watching you” – when Sting wrote those lyrics back in the ’80’s he most certainly wasn’t thinking about digital data collection. But whether we realize it or not, every digital step we take is indeed being watched—with the resulting data providing a frightening wealth of information about our lives. Those of us who work …

CMOs are embracing big data, which is good (mostly)

In Big Data by Daniel Newman1 Comment

For a long time, CMOs and their teams have driven their strategies around gut feelings, creating campaigns with objectives that were often unmeasurable beyond studies and field research largely done after the fact, along with sales data. Then big data entered the picture and turned everything on its head. Now, we’re seeing more and more CMOs adopting the use of big data …

Has The Term Big Data Lost Meaning?

In Big Data by Daniel NewmanLeave a Comment

Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …

The Big Opportunity of Big Data as a Service

In Big Data by Daniel Newman2 Comments

Over the past few years, we’ve seen the as-a-Service (aaS) model emerging as a popular business practice. With the booming trend of moving on-premise functions to the cloud, almost every imaginable business function is being delivered as-a-service. There’s software-as-a-service, infrastructure-as-a-service, data-as-a-service, and the newest members of the clan—marketing-as-a-service, operations-as-a-service, and even desktop-as-a-service have arrived on the scene. Can big data …

Is Big Data a Big Bubble or a Goldmine?

In Big Data by Daniel Newman1 Comment

Big data is our big obsession. It feels like every week a new infographic comes out that outlines the amount of data being created every minute online. The stunning numbers, showing the amount of email, Facebook posts, video, and blogs flying across the Internet, really are enough to stop you dead in your tracks. But, big data has seemingly stalled …

For Marketers Every Tech Trend Hinges On Big Data And Analytics

In Big Data by Daniel NewmanLeave a Comment

We never seem to tire of tech talk. We love debating and discussing the cloud, the Internet of Things, wearables, mobility, and every other new technology that hits the market. And why not? These gadgets and trends are changing the way we connect, communicate, market products, and engage with our employees and customers. But as we talk incessantly about new …

NIH Seeks Your Input: Data Collection Best Practices for Devices and Wearables

In Big Data by Shelly KramerLeave a Comment

Type “wearable health tech” into a search engine and you’ll see seemingly endless lists of smart watches, devices, and apps designed to help manage your health and fitness. That’s a reflection of the skyrocketing ownership of wearables and mobile devices and our enthusiasm to use them to monitor and, hopefully improve, our well being. Now U.S medical researchers are looking …

4 Questions To Ask Before Implementing a Big Data Strategy

In Big Data by Daniel Newman1 Comment

Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only growing in volume, but it’s growing at a monstrous speed, doubling in size every two years. It is predicted that the data we …

What Future Ready Enterprise Means to Me

In Big Data by Daniel Newman2 Comments

We are in a world that knows no bounds. Technology is driving the growth engine, helping small companies become large enterprises faster than ever before. Companies like Uber and Airbnb quickly grew from humble startups to major market players in their industries. What catapults their growth? It’s that these brands have an eye for the future. This insight works in their benefit. However, …