Turning Big Data Lakes Into Streams of Useful Data #IBMAmplify

In Big Data by Daniel NewmanLeave a Comment

As organizations continue to wrestle with big data, they are quickly realizing that the real challenge lies in the volume. Today, companies of all sizes and budgets can throw their hats into the big data arena. Studies show that most businesses are clearly invested in capturing and storing data. But, just having data in your reservoirs doesn’t quite cut the …

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The High Costs of Dirty Data

In Big Data by Shelly Kramer1 Comment

Every day, businesses collect a mountain of data about their existing and potential customers — vital information that is rightly seen as the lifeblood of sales and profits. While resources have often targeted data quantity, the focus on quality is moving up on the agenda. Executives recognize that inaccurate or “dirty” data can have a negative impact on revenue, as …

Can Big Data Steer Us Wrong?

In Big Data by Daniel NewmanLeave a Comment

We talk incessantly about the importance of big data to drive better business decisions and outcomes. Marketers, managers, business owners, thought leaders – just about everyone is spending inordinate amounts of time debating big data. Why? It’s because companies engaging in data projects are doing better than those that are not. The proof is out there for everyone to see. …

Why Social Data is Important for Social Business

In Big Data by Daniel Newman1 Comment

Today there is a wealth of information available for marketers in the form of diverse and rapidly multiplying data streams. This information is normally referred to as big data, but when it comes to learning about people online, I like to call it aggregation of social data. With more and more brands adopting the social business model, social data has …

Has The Term Big Data Lost All Meaning?

In Big Data by Daniel Newman1 Comment

Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …

Chief Data Officer: Insights Meet Intuition

In Big Data by Daniel NewmanLeave a Comment

Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the number of CDOs is rising, there’s a wave of speculation as to whether an organization …

Why Brands Are So Thirsty For Your Data

In Big Data by Daniel NewmanLeave a Comment

As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …

Big data may be the ultimate customer experience tool

In Big Data by Daniel Newman1 Comment

For a long time we’ve been having conversations about big data. The digital space has witnessed tens of thousands of talks, some refuting the relevance of big data, calling it the next big hype, while others venerate it as the demigod of the digital world. But last year‘s “Big Data Executive Study” made it official: Big data is mainstream and demands …

Contextualizing Big Data For The Everyday Business

In Big Data by Daniel Newman5 Comments

Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here. As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it. According to a Gartner report, through 2015, …

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Big Data and Omni-Channel Pave The Way For 1:1 Marketing

In Big Data by Daniel NewmanLeave a Comment

The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data.  This is where “little data” comes into the picture. While big data in all its …