For Marketers Every Tech Trend Hinges On Big Data And Analytics

In Big Data by Daniel NewmanLeave a Comment

We never seem to tire of tech talk. We love debating and discussing the cloud, the Internet of Things, wearables, mobility, and every other new technology that hits the market. And why not? These gadgets and trends are changing the way we connect, communicate, market products, and engage with our employees and customers. But as we talk incessantly about new …

NIH Seeks Your Input: Data Collection Best Practices for Devices and Wearables

In Big Data by Shelly KramerLeave a Comment

Type “wearable health tech” into a search engine and you’ll see seemingly endless lists of smart watches, devices, and apps designed to help manage your health and fitness. That’s a reflection of the skyrocketing ownership of wearables and mobile devices and our enthusiasm to use them to monitor and, hopefully improve, our well being. Now U.S medical researchers are looking …

4 Questions To Ask Before Implementing a Big Data Strategy

In Big Data by Daniel Newman1 Comment

Data streams are constantly flowing from the technology we use in our daily life. Phones, televisions, computers, credit cards and even sensor-equipped buildings are all contributing to the data stream. And all this data is not only growing in volume, but it’s growing at a monstrous speed, doubling in size every two years. It is predicted that the data we …

What Future Ready Enterprise Means to Me

In Big Data by Daniel Newman2 Comments

We are in a world that knows no bounds. Technology is driving the growth engine, helping small companies become large enterprises faster than ever before. Companies like Uber and Airbnb quickly grew from humble startups to major market players in their industries. What catapults their growth? It’s that these brands have an eye for the future. This insight works in their benefit. However, …

Turning Big Data Lakes Into Streams of Useful Data #IBMAmplify

In Big Data by Daniel NewmanLeave a Comment

As organizations continue to wrestle with big data, they are quickly realizing that the real challenge lies in the volume. Today, companies of all sizes and budgets can throw their hats into the big data arena. Studies show that most businesses are clearly invested in capturing and storing data. But, just having data in your reservoirs doesn’t quite cut the …

View Post

The High Costs of Dirty Data

In Big Data by Shelly Kramer1 Comment

Every day, businesses collect a mountain of data about their existing and potential customers — vital information that is rightly seen as the lifeblood of sales and profits. While resources have often targeted data quantity, the focus on quality is moving up on the agenda. Executives recognize that inaccurate or “dirty” data can have a negative impact on revenue, as …

Can Big Data Steer Us Wrong?

In Big Data by Daniel NewmanLeave a Comment

We talk incessantly about the importance of big data to drive better business decisions and outcomes. Marketers, managers, business owners, thought leaders – just about everyone is spending inordinate amounts of time debating big data. Why? It’s because companies engaging in data projects are doing better than those that are not. The proof is out there for everyone to see. …

Why Social Data is Important for Social Business

In Big Data by Daniel Newman1 Comment

Today there is a wealth of information available for marketers in the form of diverse and rapidly multiplying data streams. This information is normally referred to as big data, but when it comes to learning about people online, I like to call it aggregation of social data. With more and more brands adopting the social business model, social data has …

Has The Term Big Data Lost All Meaning?

In Big Data by Daniel Newman1 Comment

Over the past year or so the conversations surrounding Big Data have been on a continuous loop. With endless streams of data being created on a daily basis, we hear the word ‘data’ being uttered everywhere – conferences, meetings, blogs, peer discussions, corporate parties, you name it. I’ve literally lost the count of the number of times I’ve tried making …

Chief Data Officer: Insights Meet Intuition

In Big Data by Daniel NewmanLeave a Comment

Recently, I wrote about the emergence of Chief Data Officers (CDOs) as a new breed of C-Suite executives. Last year, Gartner identified that “there are more than 100 CDOs serving in large organizations today, which is more than double the number in 2012.” While the number of CDOs is rising, there’s a wave of speculation as to whether an organization …