Why Brands Are So Thirsty For Your Data

In Big Data by Daniel NewmanLeave a Comment

As technology grows by leaps and bounds, we have to ask ourselves, “Are we headed into a future where security and privacy will be lost forever?” Why? Well, very recently, analysts put out a warning to consumers to be careful what they talk about in front of the new Samsung Smart TV. Apparently, this device can “listen” to your conversations …

Big data may be the ultimate customer experience tool

In Big Data by Daniel Newman1 Comment

For a long time we’ve been having conversations about big data. The digital space has witnessed tens of thousands of talks, some refuting the relevance of big data, calling it the next big hype, while others venerate it as the demigod of the digital world. But last year‘s “Big Data Executive Study” made it official: Big data is mainstream and demands …

Contextualizing Big Data For The Everyday Business

In Big Data by Daniel Newman5 Comments

Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here. As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it. According to a Gartner report, through 2015, …

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Big Data and Omni-Channel Pave The Way For 1:1 Marketing

In Big Data by Daniel NewmanLeave a Comment

The importance of personalized customer interaction is becoming far more pronounced among today’s B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage mining of better and more meaningful data.  This is where “little data” comes into the picture. While big data in all its …

Big Data, 1:1 Marketing and the Evolution of “Little Data”

In Big Data by Daniel Newman7 Comments

Big Data, 1:1 Marketing and the Evolution of “Little Data” In some of my earlier posts, I’ve discussed how businesses can make sense out of the enormous amount of data that is being produced in these days of what I like to call “the big data boom.” And today? There’s no doubt about i, data is a big deal. Poor …

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Welcome To The Human Data Center

In Big Data by Daniel Newman3 Comments

  It’s hard to believe but regardless of whether you are a boomer or a millennial, the average consumer spends almost 24 hours per week online. An entire day! Other than sleeping (for most of us), there may be nothing we do for more time in a given week than search, email, and browse the Internet. However, in a world …

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Big Data: Serious Potential For The Mid Market

In Big Data by Daniel Newman1 Comment

For sometime I have been talking about the ways that Big Data may just make a big play for small businesses. Ironically, while I have been busy philosophizing about new uses of Big Data, it was only a matter of time before the numbers would need to be brought into play. After all, if we are going to talk about big data …

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Big Data: A New Type Of Marketing ROI

In Big Data by Daniel Newman1 Comment

In November 2012 as we were heading into another national election, a relatively unknown blogger by the name of Nate Silver made a prediction. Based upon the information available to him, and everyone else, Silver believed that he could with tremendous accuracy predict not only who would win the United States Presidency, but he could guess state by state what the …

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How Big Data Is Causing A Big Disruption

In Big Data by Daniel Newman1 Comment

This article is the third of a 4 part follow up to the earlier published 4 Trends Transforming the Way We Communicate.  It would seem uncanny for me to suggest that we are no longer the masters of our own domain, or at very least the person that knows the most about ourselves, however, the time may have arrived for us …

Business Insights: A Simple Approach To Big Data

In Big Data by Daniel Newman10 Comments

Oh goodness, there are those words again: big data. As a business owner these words are starting to sound like nothing more than a catch phrase, or worse yet a catch all for the world-gone digital. Begging the question, will ignoring the proliferation of big data make it go away? Unfortunately, no. Ignoring this shift will only cause your company …