Cutting costs is almost always a good thing. But we’ve all had an experience where trying to save a few pennies ended up costing us more money down the line. This is true in just about all aspects of life: clothes, cars, homes—and especially technology. That’s why, as we sit down to maximize our budgets for 2019, we need to …
8 Habits of Today’s Successful Digitally Transformed CMO
Last month, we wrote about redefining the role of today’s CIO. We want to do something similar—defining the new work habits of highly successful digitally transformed CMO. The role of the CMO has changed in the last few years—and many would say it’s changing for the better. Today’s CMO holds a powerful position in the c-suite, leading the digital transformation …
Customer Experience Fuels Today’s Retail [Report]
There was a time when retailing was a relatively straightforward process. Open a store, stock the shelves, advertise, and sell. In today’s rapidly evolving retail landscape, however, the digitally-immersed consumer has different expectations and there’s no question that customer experience fuels today’s retail. Consumers no longer just shop in stores, and they no longer just want to shop online. What …
As Rates of Depression Rise in Entrepreneurs, We Need to Keep Talking About It
Being an entrepreneur is anything but easy. Putting yourself out there, growing a business, and trying new things ensures that you will have more than a few dark nights of the soul as an entrepreneur. While some entrepreneurs are comfortable sharing the joys and pains of small business ownership, many opt to only show and share the wins, not the …
Innovative Solutions: Why Turning to Everything as a Service Works
The as-a-Service marketplace isn’t new—but it’s definitely gaining both scope and momentum. Grounded strongly in the growing cloud-scape, the push for Everything as a Service (XaaS) is finding epic traction as forward-thinking CIOs look to shake up stagnate business models and generate new revenue streams. In fact, most experts agree: Everything as a Service is here to stay. But which …
Brands Committing to Social Good — Recipe for Business Success
Brands committing to social good in today’s business climate are finding it a worthwhile investment in business success. But it wasn’t always that way. When TOMS shoes launched in 2006 with its “one-to-one” business strategy, many business leaders around the country likely wondered how the company would ever stay in the black. Its model of giving one new pair of …
5 Leadership Traits Required for Digital Transformation Success
Businesses are changing right before our eyes as the digital transformation takes place around the world. And yet many dinosaur leaders, as I like to call them, are still in these businesses risking extinction if they can’t adapt to this ever-changing environment. It’s true that leaders must be willing to accept change in order to remain competitive. However, I believe …
Developing an Agile Business Model in Today’s Ecosystem
Change is just about the only thing we can count on in digital transformation. Disruption is coming at businesses from every direction in today’s ecosystem, and those companies who aren’t prepared to duck and weave to survive it won’t survive. Studies show that more than 40 percent of S&P 500 companies have gone by the wayside since 2000; another 50 …
Why Digital Transformation Requires Key Data and Analytics Personnel
When it comes to business, data is everywhere. All parts of a business from innovation to marketing produce data and sometimes in huge quantities. In a world where the customer experience reigns supreme, the IoT is front and center and AI is set to change business altogether, data is the backbone. How is your company going to deal with all …
6 Reasons Millennials are Pushing for Smarter Workplaces
With all the technology boosts in the past couple of years, you could assume that offices have become the epitome of smart. We are not there yet—but we are getting close. We are rapidly moving into an era of smarter workplaces and millennials are pushing us closer and closer. A study completed by Penn Schoen Berland found that 82% of …
