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CMO Focus for 2019: What’s Ahead [Report]

In CMO/Marketingby Shelly KramerLeave a Comment

Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …

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Want to Know the Most Effective B2B Lead Gen Tactics? Here’s What You Need to Know

In CMO/Marketingby Cole WhitakerLeave a Comment

In a constantly changing business landscape, B2B marketers need to stay agile and open to change. While there’s always some latest, greatest thing that the FOMO folks are touting as must-do, there’s one constant that doesn’t change: Focusing on lead generation is how B2B marketers grow business. Period. However, while lead gen is essential to the for B2B marketers, but …

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The Changing Role of the CMO: From Order Taker to Growth Driver

In CMO/Marketingby Shelly Kramer1 Comment

Today’s CMOs are dramatically different than CMOs of a decade ago. Today’s CMOs have a seat at the table when it comes to core business decisions, things like embracing and driving digital transformation, formulating and implementing growth strategies, technology adoption, forecasting revenue outlook, developing pipeline management strategies, and the like. Heavily invested in business decisions, modern CMOs must be adaptable, …

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Modern CMOs Can Have It Rough. We’ll Tell You How to Power Through

In CMO/Marketingby Shelly KramerLeave a Comment

What does it take to be a successful CMO in an increasingly demanding, highly digital, constantly changing marketplace? In short, it takes a lot—a lot of focus on digital transformation, a lot of movement, a lot of diplomacy, and a lot of grit. To rise to the top and keep organizations competitive, modern CMOs must be adaptable, innovative, and agile. …