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CMO Focus for 2019: What’s Ahead [Report]

In CMO/Marketing by Shelly KramerLeave a Comment

Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …

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Want to Know the Most Effective B2B Lead Gen Tactics? Here’s What You Need to Know

In CMO/Marketing by Cole WhitakerLeave a Comment

In a constantly changing business landscape, B2B marketers need to stay agile and open to change. While there’s always some latest, greatest thing that the FOMO folks are touting as must-do, there’s one constant that doesn’t change: Focusing on lead generation is how B2B marketers grow business. Period. However, while lead gen is essential to the for B2B marketers, but …