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Want to Know the Most Effective B2B Lead Gen Tactics? Here’s What You Need to Know

In CMO/Marketing by Cole WhitakerLeave a Comment

In a constantly changing business landscape, B2B marketers need to stay agile and open to change. While there’s always some latest, greatest thing that the FOMO folks are touting as must-do, there’s one constant that doesn’t change: Focusing on lead generation is how B2B marketers grow business. Period. However, while lead gen is essential to the for B2B marketers, but …

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The Changing Role of the CMO: From Order Taker to Growth Driver

In CMO/Marketing by Shelly Kramer1 Comment

Today’s CMOs are dramatically different than CMOs of a decade ago. Today’s CMOs have a seat at the table when it comes to core business decisions, things like embracing and driving digital transformation, formulating and implementing growth strategies, technology adoption, forecasting revenue outlook, developing pipeline management strategies, and the like. Heavily invested in business decisions, modern CMOs must be adaptable, …

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Modern CMOs Can Have It Rough. We’ll Tell You How to Power Through

In CMO/Marketing by Shelly KramerLeave a Comment

What does it take to be a successful CMO in an increasingly demanding, highly digital, constantly changing marketplace? In short, it takes a lot—a lot of focus on digital transformation, a lot of movement, a lot of diplomacy, and a lot of grit. To rise to the top and keep organizations competitive, modern CMOs must be adaptable, innovative, and agile. …

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The CMO Personality vs. The C-Suite Personality [Study]

In CMO/Marketing by Shelly KramerLeave a Comment

Looking into the C-Suite of any successful organization and discovering it was populated by strong personalities and characters probably wouldn’t surprise anyone. But it might surprise you just how much the psychological make-up of different top-level roles manifest themselves, how they can affect the dynamics of the executive suite, and how they might inform the career prospects of those who …

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Social Submersion: Teen Instagram Star’s Message for Young Girls

In CMO/Marketing by Shelly KramerLeave a Comment

Do your profiles on social media accurately reflect who you really are? How many of your “friends” could you actually call, in real-life, in a pinch? How much value do you assign to all those likes, follows, and comments? For one 18-year-old Australian Instagram sensation, it was all too much. Essena O’Neill had enough of the inauthenticity of her carefully …

Can MSPs Build a Service Around Customer Journey Mapping?

In CMO/Marketing by Daniel NewmanLeave a Comment

The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …

Discussing The Future of Customer Experience at #3DExciteLive

In CMO/Marketing by Daniel NewmanLeave a Comment

Chris Hillyer Chris Hillyer of Deckers Brands (Best known for Ugg) did a presentation at 3DExciteLive about innovation in the 3D space so I asked him to share a bit with the community about how 3D is impacting customer experience. Chris said that Ugg’s systems have been antiquated in the past. They built products, shipped them off, and put them in …

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For CMO or CIO, Being Future Ready Means Going Full Stack

In CMO/Marketing by Shelly KramerLeave a Comment

I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …