CIOs and CMOs need to work together to build the right infrastructure to support their analytics needs. This article explores the CIO/CMO convergence that needs to happen.
CMO Focus for 2019: What’s Ahead [Report]
Marketing leaders are facing new challenges, with eight in ten considering their role has broadened, and more than one in four saying the changes have been significant. No surprise then that having the right talent to meet these challenges is the CMO focus for 2019, as they look to drive organic growth in their organizations. These conclusions come from the …
Is Facebook done? No. Not yet anyway. But the social network is skating on very thin ice
No company can survive very long without its customers’ (or users’) trust. Banks, insurance companies, retailers, hotels… it doesn’t matter: Lose your customers’ trust, and they will take their business elsewhere. Facebook is no different.
2018 Tax Reform: What Corporate Mobility, HR Pros & Senior Executives Need to Know
The Tax Cut and Jobs Act, impacts corporations and individuals in a myriad of ways. Find out how the 2018 tax reform will affect your corporate mobility program.
Want to Know the Most Effective B2B Lead Gen Tactics? Here’s What You Need to Know
In a constantly changing business landscape, B2B marketers need to stay agile and open to change. While there’s always some latest, greatest thing that the FOMO folks are touting as must-do, there’s one constant that doesn’t change: Focusing on lead generation is how B2B marketers grow business. Period. However, while lead gen is essential to the for B2B marketers, but …
The Changing Role of the CMO: From Order Taker to Growth Driver
Today’s CMOs are dramatically different than CMOs of a decade ago. Today’s CMOs have a seat at the table when it comes to core business decisions, things like embracing and driving digital transformation, formulating and implementing growth strategies, technology adoption, forecasting revenue outlook, developing pipeline management strategies, and the like. Heavily invested in business decisions, modern CMOs must be adaptable, …
Modern CMOs Can Have It Rough. We’ll Tell You How to Power Through
What does it take to be a successful CMO in an increasingly demanding, highly digital, constantly changing marketplace? In short, it takes a lot—a lot of focus on digital transformation, a lot of movement, a lot of diplomacy, and a lot of grit. To rise to the top and keep organizations competitive, modern CMOs must be adaptable, innovative, and agile. …
The CMO Personality vs. The C-Suite Personality [Study]
Looking into the C-Suite of any successful organization and discovering it was populated by strong personalities and characters probably wouldn’t surprise anyone. But it might surprise you just how much the psychological make-up of different top-level roles manifest themselves, how they can affect the dynamics of the executive suite, and how they might inform the career prospects of those who …
Social Submersion: Teen Instagram Star’s Message for Young Girls
Do your profiles on social media accurately reflect who you really are? How many of your “friends” could you actually call, in real-life, in a pinch? How much value do you assign to all those likes, follows, and comments? For one 18-year-old Australian Instagram sensation, it was all too much. Essena O’Neill had enough of the inauthenticity of her carefully …
Can MSPs Build a Service Around Customer Journey Mapping?
The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …