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The CMO Personality vs. The C-Suite Personality [Study]

In CMO/Marketing by Shelly KramerLeave a Comment

Looking into the C-Suite of any successful organization and discovering it was populated by strong personalities and characters probably wouldn’t surprise anyone. But it might surprise you just how much the psychological make-up of different top-level roles manifest themselves, how they can affect the dynamics of the executive suite, and how they might inform the career prospects of those who …

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Social Submersion: Teen Instagram Star’s Message for Young Girls

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Do your profiles on social media accurately reflect who you really are? How many of your “friends” could you actually call, in real-life, in a pinch? How much value do you assign to all those likes, follows, and comments? For one 18-year-old Australian Instagram sensation, it was all too much. Essena O’Neill had enough of the inauthenticity of her carefully …

Can MSPs Build a Service Around Customer Journey Mapping?

In CMO/Marketing by Daniel NewmanLeave a Comment

The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …

Discussing The Future of Customer Experience at #3DExciteLive

In CMO/Marketing by Daniel NewmanLeave a Comment

Chris Hillyer Chris Hillyer of Deckers Brands (Best known for Ugg) did a presentation at 3DExciteLive about innovation in the 3D space so I asked him to share a bit with the community about how 3D is impacting customer experience. Chris said that Ugg’s systems have been antiquated in the past. They built products, shipped them off, and put them in …

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For CMO or CIO, Being Future Ready Means Going Full Stack

In CMO/Marketing by Shelly KramerLeave a Comment

I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …

Are CMOs Poised To Take Over Technology Purchasing?

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Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …

As Leaders Push for More Data-Driven Culture, CMOs Better Keep Up

In CMO/Marketing by Daniel Newman2 Comments

Data or intuition? That seems to be the question for many of our business leaders today who say they want more analysis of data, while still putting great trust in their intuition when making decisions. With Big Data finding its way into just about every marketing conversation, Chief Marketing Officers are forced to react to the trend for more analysis. However, …

Will Social Media And Business Video Intersect In The Future?

In CMO/Marketing by Daniel NewmanLeave a Comment

Perhaps it feels like it is already happening, but technology is slowly but surely taking over our lives. Did you know that more than 90% of smart phone users have their phone within arms reach 24 hours a day? Talk about problems with intimacy, we sleep with our cell phones closer than our mates.  Now that may have something to …