Cloud Marketplace: An SMB Game Changer #IBMImpact

In Cloud by Daniel NewmanLeave a Comment

For the last 3 years I have been beating the drum of the new buyer’s journey. It isn’t speculation or even an educated guess, rather a trend rooted in hard data. In short, consumers are looking for ways to buy more of what they need with less interaction from sales. In one Forrester study they found that the average consumer …

Social, Cloud, The Beatles and the Millennial CEO

In Cloud by Daniel NewmanLeave a Comment

It’s like the Beatles arriving in America all over again. A culture shift is upon us. The winds are changing, the boomers are aging, and the reigns of start-ups, small businesses and enterprises are slowly but surely being turned over to the Millennials. Much like when John, Paul, George and Ringo touched down in New York in 1964, there was some resistance at first, but …

7 Cloud Capabilities Clouding Executive Views

In Cloud by Daniel Newman2 Comments

The cloud is all the rage. From Apple’s iCloud to Netflix to Dropbox to Google Apps, we are surrounded by cloud talk. Business use is driving consumer use. Meanwhile, consumer use is creating a Bring Your Own Device (BYOD) landscape, and companies are feeling the pressure to embrace the cloud. However, business executives are at best cloudy about the value …