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Six Digital Transformation Opportunities for SMBs

In Digital Transformation by Daniel NewmanLeave a Comment

If you think of digital transformation as something reserved only for the enterprise, think again. Now, it’s true that there are a number of ways large organizations can sink their teeth into digital initiatives, but it’s also true that customers are at the heart digital transformation. When we look at it that way, it’s clear there are major opportunities for …

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Beyond Digital Transformation to Hyper-Disruption

In Digital Transformation by Daniel NewmanLeave a Comment

Most business leaders are familiar with the concept of digital disruption—a subset of innovative disruption, or a new tool that changes the rules of an industry and how the market operates. In the case of digital disruption, that tool is technology itself. Businesses who keep pace with digital transformation can safeguard against a crushing tide of forward-focused competition. Shifting your …

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Digital Transformation: The Law of the Farm

In Digital Transformation by Patrick KitchellLeave a Comment

Let’s be provocative! There is no such thing as “digital transformation” only organizations in transformation. The word digital in “digital transformation” is a symptom of something else much like having a fever indicates an infection. Many companies feel a burning platform syndrome and this is because there are core mechanisms burning inside the organization that are being pressured by the …

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The Solution for Low-Risk App Development

In Digital Transformation by Daniel NewmanLeave a Comment

In a world full of apps, one must be at the forefront of user experience (UX) and user interface (UI) design to remain competitive. Without quality UI, your audience will get lost, confused, and frustrated—all of which leads to an incredibly negatively UX. Unfortunately, good designers can be expensive, and executives with the right capabilities are hard to find. The …

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Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.

In Digital Transformation by Shelly KramerLeave a Comment

Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …

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The 4 Pillars of Digital Transformation: Stability, Reliability, Agility, and Speed

In Digital Transformation by Shelly KramerLeave a Comment

When I was at the Pegaworld event in Vegas a few weeks ago, I had the pleasure of seeing Dr. Brigit König, CEO of Germany’s Allianz Health, keynote. I also spent some time later in the day with Birgit talking about digital transformation and what it’s been like for a global insurance company like Allianz to take the plunge. Her …

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How Edge Computing and Digital Transformation March to the Same Drum

In Digital Transformation by Daniel NewmanLeave a Comment

Edge computing—the practice of expanding computer applications, services, and data to the logical ends of a network—moves away from centralized nodes to the literal edge of the computing sphere. Perhaps a less complicated way to think about it is this: instead of devices like drones or traffic lights needing to connect back to a computer hub to make things happen, …

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The Heart of Digital Transformation: The Customer

In Digital Transformation by Shelly KramerLeave a Comment

For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …

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Change the Game for Your Business with Digital Transformation

In Digital Transformation by Daniel NewmanLeave a Comment

Channel the power of digital transformation to build your small or midsize business in a way that brings your brand and customers closer than ever before. Learn how digital transformation and experiences are now at the center of our lives. Watch Daniel Newman share not only why your business must transform but also how you can get started today. To view …

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Which Industries are the Most Digital [Report]

In Digital Transformation by Shelly KramerLeave a Comment

You would likely be hard pressed to find a business in any industry in the U.S. today that isn’t focused on digital transformation in one way or another. But while those at the cutting edge are continually pushing the boundaries of what digital technology can offer, many others struggle just to keep up with the relentless pace of innovation that …