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Struggling with Digital Transformation and the Generational Path to Purchase? We’ve Got You Covered.

In Digital Transformation by Shelly KramerLeave a Comment

Everyone’s talking about digital transformation, but what are you DOING about it? For those of us in the B2B marketing space, the struggle is real. We’re moving from an analog corporate mindset to a focus on digital transformation, and—as an added challenge—working to connect with prospects squarely in line with their differing generational paths to purchase. Delivering the right message …

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The 4 Pillars of Digital Transformation: Stability, Reliability, Agility, and Speed

In Digital Transformation by Shelly KramerLeave a Comment

When I was at the Pegaworld event in Vegas a few weeks ago, I had the pleasure of seeing Dr. Brigit König, CEO of Germany’s Allianz Health, keynote. I also spent some time later in the day with Birgit talking about digital transformation and what it’s been like for a global insurance company like Allianz to take the plunge. Her …

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How Edge Computing and Digital Transformation March to the Same Drum

In Digital Transformation by Daniel NewmanLeave a Comment

Edge computing—the practice of expanding computer applications, services, and data to the logical ends of a network—moves away from centralized nodes to the literal edge of the computing sphere. Perhaps a less complicated way to think about it is this: instead of devices like drones or traffic lights needing to connect back to a computer hub to make things happen, …

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The Heart of Digital Transformation: The Customer

In Digital Transformation by Shelly KramerLeave a Comment

For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …

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Change the Game for Your Business with Digital Transformation

In Digital Transformation by Daniel NewmanLeave a Comment

Channel the power of digital transformation to build your small or midsize business in a way that brings your brand and customers closer than ever before. Learn how digital transformation and experiences are now at the center of our lives. Watch Daniel Newman share not only why your business must transform but also how you can get started today. To view …

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Which Industries are the Most Digital [Report]

In Digital Transformation by Shelly KramerLeave a Comment

You would likely be hard pressed to find a business in any industry in the U.S. today that isn’t focused on digital transformation in one way or another. But while those at the cutting edge are continually pushing the boundaries of what digital technology can offer, many others struggle just to keep up with the relentless pace of innovation that …

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Driving Digital Transformation: A Q&A with Jonathan Becher, CDO of SAP

In Digital Transformation by Daniel NewmanLeave a Comment

If there’s one thing that’s true about the tech marketplace, it’s that you can never stop learning or asking questions to better your understanding or deepen your knowledge. Yes, these gadgets and platforms change the way we live and do business, and they’re unendingly interesting to examine and explore—ultimately, though, the heart of this industry comes back to communication. That’s …

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How Digital Transformation Impacts Everything about Your Business

In Digital Transformation by Daniel Newman1 Comment

Have a smartphone attached to you at all times? Use cloud applications on a daily basis? Technology has certainly affected our personal lives, but it’s also changed the way we do business. Even if you haven’t heard the term ‘digital transformation’ yet, odds are you’ve got at least a couple of initiatives already in the works that would fall under …

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The Future of Technology Adoption and the Impact of Transformation

In Digital Transformation by Daniel Newman1 Comment

One of the great challenges for many companies when it comes to technology and its impact on corporate transformation isn’t whether to invest in it, it’s how to get employees using it after that investment is made. People are creatures of habit, and we become comfortable with the platforms we’ve grown to love. And, considering the pace of change that’s …

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How Digital Transformation is Shifting Talent and Hiring

In Digital Transformation by Daniel Newman1 Comment

The digital age is constantly evolving, and mobile platforms have opened up new ways for us to connect, from anywhere, at any time. Mobile platforms are driving new levels of accessibility, allowing more and more people to tailor their work schedules to their liking. This has made us more attached to our devices—with information and our social circles constantly at …