Chris Hillyer Chris Hillyer of Deckers Brands (Best known for Ugg) did a presentation at 3DExciteLive about innovation in the 3D space so I asked him to share a bit with the community about how 3D is impacting customer experience. Chris said that Ugg’s systems have been antiquated in the past. They built products, shipped them off, and put them in …
For CMO or CIO, Being Future Ready Means Going Full Stack
I’m pretty sure no CIO or chief marketing officer (CMO) would argue this fact: As digital technology has evolved, the worlds of IT and marketing have become even more complicated and intertwined. What were once separate functions in organizations, particularly large ones, have increased in complexity. Silos are falling, digital technology is no longer the sole bastion of the IT …
Are CMOs Poised To Take Over Technology Purchasing?
Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that. With certain initiatives being handed down from leadership, buying and implementation has always been done in the tech department. However, as the debate around CIO-CMO fusion continues, and as data-centric and customer-centric businesses seek to work faster, issues like shadow IT, marketing-led tech, …
As Leaders Push for More Data-Driven Culture, CMOs Better Keep Up
Data or intuition? That seems to be the question for many of our business leaders today who say they want more analysis of data, while still putting great trust in their intuition when making decisions. With Big Data finding its way into just about every marketing conversation, Chief Marketing Officers are forced to react to the trend for more analysis. However, …
Will Social Media And Business Video Intersect In The Future?
Perhaps it feels like it is already happening, but technology is slowly but surely taking over our lives. Did you know that more than 90% of smart phone users have their phone within arms reach 24 hours a day? Talk about problems with intimacy, we sleep with our cell phones closer than our mates. Now that may have something to …