Competency in operations and marketing leads to a serious boost in sales success. Why? Some traditional business silos are no longer standing up to the force of digital change and innovation, giving those who are room to rise. The path to the top is changing. CIO.com reports that the road to the C-Suite passes through operations. Here at HP, my …
Smarketing: Sales and Marketing Meets the Business of Growing Business
As a result of the digital age, the line between sales and marketing has been dissolving for some time. Today’s customer base is more informed and empowered than ever before. Companies are paying more attention to how their marketing decisions affect those consumers at every stage of the buying process (not just in stand-alone sales or marketing pillars). What we’ve …
Using Video to Improve Customer Service Interactions
Most consumers don’t write home—or write on the internet—about receiving phenomenal customer service. But boy they sure do if they’ve had a bad one! Were the products, services or personnel unsatisfactory? If that’s the case, consumers get talking (or typing), and fast. Negative reviews can appear anywhere online, popping up on social media and in general search results. One bad …
Omni-Channel: The Critical Role Mobile Plays
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Omni-channel is a hot topic that’s getting a lot of attention these days from brands worldwide. And, why not? Buying has changed since the dawn of the omni-channel shopper. Today, it can take months for someone to decide to buy, a process that can connect them to …
How to Win at Cross-Channel Marketing [Study]
Never before have marketers had so much data available to them about the habits of consumers. Never before though have they struggled so much to make connected and meaningful sense of this treasure trove of information. That’s the headline from a new report that takes a snapshot of today’s cross-channel, multi-screen marketing landscape. The goal? To provide insight into the …
Twitter and Watson: Little Data Gets Big Validation
I just can’t seem to kick the phrase “Little Data.” Yes, I know that isn’t really a term that has been adopted, certainly not like its better looking counterpart, but for the majority of us who are living in the world of small and midsize business, the whole “Big Data” thing is well, just too big for us to put …
6 Ways To Turn Your Small Business Into A Media Hub
Over the past few years you may have noticed a change in the way you are consuming content. With more and more large companies looking to find ways to connect to their ideal consumer there has been a shift in the way content is being developed and shared. In the early days of the Internet the web was pretty simple …
Marketing and Technology Clashing In The C-Suite
For the past 20+ years, there may have been no two positions in an organization more disconnected than marketing and technology. Even as companies began to take on marketing automation and tools for email marketing, social media and other marketing activities, it wasn’t at all uncommon for marketing to manage their tools while IT put their focus on other things. For …
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