Digital trends come and go, but there’s one thing that will always be around: user experience (UX). Access to data and digital communication, as well as digital transformation, permeates every aspect of our lives, but user experience matters more than ever. Your user experience is more than just a competitive edge—it’s also a mark of your individuality. In a crowded …
SSD Growth Continues to Drive Forward
Solid-state drive (SSD) development has proceeded at a relatively slow pace for the last few years as the high price points for these drives have kept consumers from adopting them. Enterprises that can afford the higher cost have been using SSDs extensively. However, the technology may have advanced to the point where prices will drop enough for individual consumers to …
The Samsung Brand is Engulfed in Flames—Is Your Brand Next
It’s not uncommon to see brands in the headlines. Sometimes it’s for their successes—like when LinkedIn came around and allowed influencers to post short videos or when Facebook Messenger took a dive into chatbots. Sometimes it’s for making major organizational shifts—like when Oracle purchased NetSuite, giving a $9.3 billion nod to cloud and stepping out of its enterprise-only approach. Sometimes, though, it’s for all the wrong reasons—like when the …
mHealth Apps Publishing: Strong on Ideas, Weak on the Bottom Line?
I am not sure that I’ve seen as much hype around an industry silo than that surrounding health and the mHealth app movement. So, it is not surprising that research2guidance’s mHealth App Developer Economics 2016 report highlights what many developers and publishers might be ignoring: the imbalance between supply and demand. The story here is that 259,000 mHealth apps are …
Striking a Symbiotic Relationship Between Technology Adoption and Your Employees
What is one of your biggest challenges as a leader of a company when it comes to technology? It is most likely staying on top of current hardware and software trends, deciding what technology fits your business needs, and integrating that new technology into your current infrastructure. It is not only a matter of process challenge, but it is a …
User Experience is About to Have Its Day
Digital transformation has taken root as a top priority within most modern companies. The customer experience stands out as a key brand differentiator in this technological shift, because customers can easily find a competitor if their digital experiences do not live up to their expectations. As user experience (UX) drives the sales cycle, IT and software professionals stand at the …
Biometrics and Extending the Function of Digital Signage
This post is sponsored by Samsung Business. All thoughts and opinions are my own. Digital signage has yet to reach its full potential, but a new technology is taking it to the next levels of interaction and customization. Biometric technologies—such as iris, fingerprint, and face scanners—are changing the medium as we know it. As I mentioned back in April, digital signage …
When AI Chatbots Attack: What You Need to Know About the Struggle to Program Empathy
What’s new in the world of AI and chatbots? Plenty, actually. Love them or hate them, you’d better be prepared for these technologies to power the future of the B2B sales process. First, though, there are a few kinks that need to be worked out—or manners to be worked in, however you want to look at it. Don’t think so? …
Redirecting Dead-ends in App Development and Beyond
Onboarding, or getting new users familiar with your application, is one of the most critical steps to an app’s success or failure. A confusing or boring onboarding process can alienate users before they even start. Therefore, a key part of the development of new apps needs to be designing an engaging onboarding process. Understanding Onboarding Successful onboarding has many factors. …
Five HR Analytics Terms You Need to Know
I love big data. I love it for many reasons, but, as I’ve said before, one of the main reasons is the way it’s “raised the profile” of HR and its importance. The sheer volume of information HR analytics can bring to the table has moved HR practitioners from an “out of sight out of mind” back room business function, …