Cloud Isn’t New, But It Is Disruptive

In Cloud by Daniel Newman7 Comments

This article is the final part of a 4 part follow up to the earlier published 4 Trends Transforming the Way We Communicate

It seem like over the past couple of years the term cloud has found itself as the center of attention after a long spell of being of interest to only meteorologists and folks with nothing important to talk about.

Of course, this is because over the past few years “Cloud” as a means of computing has piqued the interest of so many from tech savvy consumers to enterprise CIO’s.

Perhaps the most interesting thing about Cloud Computing is that it isn’t new. In fact, the earliest attribution of cloud computing goes back to the 1960’s and a little known man name Joseph Carl Robnett Licklider who is believed to be its inventor.  However, it really wasn’t until the mid 2000’s when Amazon launched its storage cloud that cloud computing started gaining wide acceptance among technologists and really until the past 2 or 3 years with the growth of Apple iCloud that the adoption grew rapidly among consumers.

While the origins, adoption and acceptance can be debated, one thing that cannot is the amount of impact cloud is starting to have on our lives and the way we communicate.

It Seems Like Everyone Uses Cloud

Does anyone remember when email seemed like the second mailbox? It was by no means an everyday part of our lives and the process of exchanging email was still pretty cumbersome. With storage at a premium and transfer rates slower than molasses, email was limited mainly to simple text communication.

How about now, though? Is email still your second box? As a professional or even in your personal life, do you spend a lot of time in your inbox? Given that over 200 million emails are sent per minute, it would seem pretty likely that email has become our first means of written correspondence. What is more interesting is that the cloud is what made this possible.

For businesses, the use of an email client and server was the early deployment of private cloud and for the average consumer, thinking back to your days of Prodigy, AOl or Hotmail accounts; all of those were driven by the cloud. Those were just early iterations of private/public clouds, but nonetheless it was a very good indication of things to come.

Cloud Spreads Its Wings For Productivity, Applications and Communication

Today, cloud is a widespread means for all types of business and personal productivity tools.

Many of the leading business tools such as accounting packages, CRM systems, VoIP and ERP platforms all ride on the back of cloud computing. These tools, which drive the entire business ecosystem, are often hosted thousands of miles away from where they are being used.

This trend of hosting our most important applications extends straight into our personal computing habits. Our social networks like Facebook and Twitter are both accessed in the cloud. Many of our important documents are sitting in Dropbox folders or Google Drive accounts, both built on cloud. For many of us our favorite games or lifestyle management tools for health, diet and entertainment are all cloud driven. Heck, even our music is now powered by cloud applications such as Spotify, Pandora or iTunes Radio.

duty calls

duty calls (Photo credit: Robert S. Donovan)

Communication Disrupted

As more and more technology can continuously be crammed into smaller and smaller products, the cloud will continue to play a bigger and bigger part in all that we do.

Storage will find itself more and more removed from the device as thin clients and ubiquitous Internet access give us endless accessibility to our information from anywhere we are.

Applications will become more robust and more evolutionary as changes can be made with minimal disruption while always offering users availability and improved experience.

Communication will continue to evolve at breakneck speed with large files, videos and documents being available for on demand delivery and consumption. Today we can capture, transform and stream video to a mobile device anywhere in the world in seconds. Basically making any business or individual with a camera a media outlet, all because of the cloud.

A buzzword perhaps, and most certainly an idea that gets no shortage of attention, the cloud and what it offers to businesses and consumers is going to continue to shift the ever changing landscape of how we communicate. It has certainly disrupted my life. Question is, how has it disrupted yours?

This article first appeared on Forbes and can be found here. Images: Creative Commons Via Flickr 

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. From Big Data to IoT to Cloud Computing, Newman makes the connections between business, people and tech that are required for companies to benefit most from their technology projects, which leads to his ideas regularly being cited in CIO.Com, CIO Review and hundreds of other sites across the world. A 5x Best Selling Author including his most recent “Building Dragons: Digital Transformation in the Experience Economy,” Daniel is also a Forbes, Entrepreneur and Huffington Post Contributor. MBA and Graduate Adjunct Professor, Daniel Newman is a Chicago Native and his speaking takes him around the world each year as he shares his vision of the role technology will play in our future.

Comments

  1. The first evidence of Cloud’s disruption is as B2C service delivery [music, film etc]as it moves physical delivery to Cloud based online delivery. But as well as disrupting consumer experiences, the Cloud will disrupt enterprise service delivery too. Software providers delivering over the Cloud will face fewer barriers to their clients switching platforms. This has to be a welcome change – as suppliers will have to up their game and the quality of services and software they provide, as the barriers to switching out fall.

  2. Completely agree, Daniel, it is not new.  The term “ASP” comes to mind. But if there’s one thing I observed over time, the concept is still very new for a lot of people.

  3. I’m getting the impression that you see the cloud as a bad thing. Cloud storage has allowed a lot of smaller end businesses compete in the big leagues because they don’t need to house the infrastructure anymore. The Cloud had provided many opportunities for businesses and technologies to advance. I see the Cloud as being an advancement versus a disruption.

  4. Frank_Strong no question – even if they are using cloud they don’t realize it! 🙂

  5. mayaweinhart Nope – disruption is a good thing, but it means we have to change the way we think about things. I like the cloud and use it every day.

  6. Makes sense! Yes, Cloud has definitely disrupted our lives by now, but in a more positve way. It brought so many changes in our daily basic lives because it served people through its different approach like for example in a certain company, it allows them to avoid direct infrastructure costs, and focus on projects that distinguish their businesses. Also allows enterprises to get their applications up and running faster, with improved manageability and less maintenance. That’s just some of how Cloud controlled our world. See how Cloud can change everything in just a matter of information and other resources.

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