Here are some recommendations that will help B2B manufacturers stay ahead of the competition, improve the purchasing experience and help secure customer loyalty.
The Future of Customer Experience—Why Pandora’s Interactive Voice Ad Launch is a Big Deal
The future of customer experience is (or should be) on every brand’s mind, as connecting with and forming meaningful relationships with consumers has never been more important, or more difficult. That’s why the news around Pandora’s interactive voice ad launch is a big deal. While we are at the nascent stages of interactive voice technology, the possibilities are incredibly exciting and can provide a whole new dimension to the brand-customer relationship, with big benefits to both.
Where is The Truth? Salesforce Runs Around in Circles on Customer Data
At Dreamforce 2019, Salesforce announced Customer 360 Truth to connect data from across sales, service, marketing, commerce and more to create a single, universal Salesforce ID for each customer. Exploring the announcement and its impact on the market.
AI and CRM: Will Customer Management Get Easier?
If customer experience is the center of digital transformation, customer relationship management (CRM) must be central to managing that experience. The following are a few ways companies are using AI with their CRM platforms to improve customer management and how software companies are creating solutions to meet the needs of their customers.
Customer Journey Map: Why The CIO And CMO Must Collaborate
If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.
Amazon Bringing One-Day Shipping to Prime Shows the Real Battle for Customers
Customer loyalty has never been more important. Amazon one-day shipping is just the latest announcement that shows how the battle for customers is heating up.
5 Ways AI is Transforming the Customer Experience
From chatbots to 24×7 support, AI certainly has the ability to make things better (or worse). A look at 5 ways AI is transforming the customer experience.
10 Stats Linking Employee Experience with Customer Experience
I ran across an infographic in a Forbes article recently, exploring the 10 stats linking employee experience to customer experience. It really is a thing, you know—employee experience impacts customer experience, in more ways than you might realize. When companies focus on creating culture and providing a great employee experience, it affects every aspect of the business, including the customer …
Drive Customer Experience with Solid Community Engagement
Companies are turning their loyal customer base into engaged communities to improve customer experience. See how to do community engagement here.
Work Smarter: Improve Customer Satisfaction Through Technology
Improving customer satisfaction is a key goal for businesses at all time. Discover the technology that CIOs and CMOs can introduce to help employees improve satisfaction.