Building customer loyalty is something all companies strive for. Here’s why feedback is the secret to that success.
How Technology Changed the 5 W’s of Customer Communication
Customer communication has never been more important than at this point in the digital transformation. See how technology has changed the 5 W’s of communication.
AI Eliminating Mundane Sales Tasks to Focus on Relationships
Salespeople on average spend 80 percent of the time qualifying leads and only 20 percent closing. Here’s how AI could change that:
Simplify Customer Data Acquisition, Improve Customer Experience!
The customer experience (CX) is increasingly driving business success worldwide. With customers able to share their experiences online in real time, companies in every sector—from retail to healthcare—are realizing CX has the ability to make or break a reputation, and to do it even faster than ever before. Not buying it? Consider this: Research from Forrester shows that in 2016, …
IoT and AI: Improving Customer Satisfaction
True—the Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we’re gathering in a way that is meaningful and positive for our customer base. Research shows that within a few years, 89 percent …
To Market to Millennials, Financial Institutions Must Build a Better Customer Experience
Customer preferences, especially those of millennials, are a constantly moving target. Regardless of whether we’re talking about the retail sector or the financial services industry, consumers want to receive the right information on the right platform at the right time. Fortunately, there are a wide variety of technologies available to help marketers not only deliver personalized content to their customers, …
The Heart of Digital Transformation: The Customer
For every company (and CMO) focused on digital transformation, the fact that it’s all about the customer seems like a no-brainer. Yet the reality is that many companies are still woefully far from not only executing on that concept, but actually getting it. Even more of a reality—it’s out of their hands. Think of it this way–companies don’t get to …
Can MSPs Build a Service Around Customer Journey Mapping?
The history of customer journey mapping is deep and diverse, though it hasn’t always had the same name. Executives at large enterprises like Nordstrom recognized early that understanding customers is important to the success of a business. That’s why they developed their famously lenient return policy. By looking at customer needs and how they engage with your company, you gain …
Bringing Customers to the Center Requires Technology Foresight
We live in a world where there’s so much discussion going on about “customer centricity.” Brands are rethinking their strategies to become more customer-centric. While business is always about customers, putting them at the core of your digital strategy is now front and center. Empowered by Tech Due to endless access to the Internet, social, and mobile, today’s customers are …
#SMACTalk Episode # 37 – Technology’s Role in the Customer Journey!
We’re proudly sponsored by SAP. On the Friday before Labor Day weekend, Brian and I were happy to have Shawn Elledge join us on Blab to discuss the role of tech in the new customer journey. As the CEO of Integrated Marketing Summit we knew Shawn would have a lot to contribute to this topic, and he didn’t fail to …