state of the MSP

2018 State of the MSP Report

In Technology by Shelly KramerLeave a Comment

state of the MSP

One of the fastest growing business models in the IT space is that of a managed service provider (or MSP.) In fact, chances are pretty good you’ve either transitioned to a service provider model or are planning a transition in the near future. But who exactly are MSPs, and what challenges do they face on their way to success? Well, for one thing, the majority are Star Wars fans! How do we know this? From Datto’s 2018 State of the MSP Report, which surveyed roughly 2,300 MSPs, we learned:

  • The average number of clients they take on, and how long the contracts are
  • The top 10 challenges MSPs face this year
  • How the modern MSP is handling their marketing and sales
  • And much more

Let’s dive into the topic of MSP to see why it is the fastest growing business model in the IT space and how the global state of the MSP landscape lies.

Fastest Growth in IT Space and the State of the MSP Landscape

Previously IT management providers worked on a “break-fix” business model, which literally means “you break it, we fix it!” Basically, a business only contacted IT support when something had already gone wrong. The issue with this type of model was, although a business can save money, initially, through non-managed support, when something does go wrong it can end up costing a lot more than if managed support had been provided.

Think of it this way, by saving pennies a problem could arise and become rooted deep within a network, costing more time, effort and money to fix (and that’s if there’s a solution.) Or a business could invest in a managed service that is proactively monitored. So when a problem does arise, a prompt solution can be worked on quickly to address the issue early and avoid further damage.

Hence, the growth of the MSP! Achieved, not just by providing a proactive service but by building a recurring-revenue business model. But it’s not all plain sailing in the MSP world and the State of the MSP report provides insights into some of the business challenges of today’s MSPs. Let’s take a look at what some of the challenges are, and delve a little deeper into the biggest issues.

state of the msp

 

State of the MSP Pain Point 1—Marketing and Sales

In the infographic above, we can see that 53% of MSPs are struggling with Marketing and Sales. But going a little deeper, we found that the main issue MSPs had was the lack of a strong lead generation strategy in their marketing plan. That, and the issues of hiring sales talent, cold-calling and market differentiation were the other major concerns.

state of the msp

One of the biggest keys to a successful business is the ability to generate new leads and sales. And a large factor of generating new leads is the art of cold-calling and cold-emailing. With the former also being highlighted above, it’s no wonder, as cold-calling isn’t an easy task. This article from Datto removes some difficulty surrounding the issue and gives advice on how to grow your client base through cold-calling.

State of the MSP Pain Point 2—Staffing and Training

41% of MSPs are affected by Staffing and Training, and the dilemma of recruiting quality technical, sales and marketing personnel. Along with employee training and retention, it seems that HR in the MSP landscape is difficult.

state of the msp

One of the problems that MSPs are facing with recruiting technical staff (or retaining/training current staff) comes from implementing the development of an MSP culture after moving from a Break-fix environment. A lot of IT engineers come from a Break-Fix environment and sitting in an office remotely fixing issues instead of carrying out on-site visits can be completely alien to the Break-Fix generation. A stronger focus on preparing employees for the transition is a partial-remedy to the solution, as the employee themselves really have to want to work in an MSP environment.

State of the MSP Pain Point 3—Growing Pains

Growing pains were highlighted by 28% of MSPs as a major issue in the state of the MSP landscape. Due to a lack of time and resources, the ability to scale with the demand is quashed, having a direct effect on the operational efficiency and service consistency of the company.

state of the msp

60% of MSPs serve less than 100 clients, followed by 20% that serve 101-200 clients. So, trying to scale up from a small MSP, where the owner has multiple roles in the company, is extremely difficult. And this is due to one recurring issue (mentioned in each of the points above.) The ability to hire a quality sales and marketing person to alleviate some of the duties of the owner and to implement a lead generating sales and marketing process.

State of the MSP Pain Point 4—Ransomware/Cybersecurity

Our final major pain point brought to our attention by 26% of MSPs, is ransomware and cybersecurity, or more like the lack of awareness being the general consensus.

state of the msp

But at the same time, this is a huge opportunity for MSPs. It’s no secret that ransomware and cybersecurity are becoming a huge scourge to the IT industry. But companies are still oblivious to it, mainly because they haven’t had to deal with it yet. It-can’t-happen-to-me-syndrome!

And this is where all the pain points interlink with a similar common denominator. With the ability to hire a good sales and marketing person, awareness of cyber crimes could be pitched to these companies showing them the reality of what could happen without good, monitored IT support. Paint the picture of an MSP in a red cape—Ok, Ok, too far!—how about, an MSP remotely and proactively protecting their IT assets against cyber crime…and boom…they’ve got an instant cyber hero!

Not only does the 2018 State of the MSP report provide insights into the challenges businesses face but also the interesting analytics of the demographic and psychographic traits of today’s MSPs. Make sure you avail of this valuable information (and more) by downloading your FREE report.

Shelly Kramer

Shelly Kramer is a 20+ year marketing veteran and CEO of V3 Broadsuite, a marketing consultancy, and the President of Broadsuite Media Group. She’s a business strategist focused on B2B digital transformation, and delivering integrated marketing solutions for clients. She’s an expert at omnichannel marketing, content strategy and execution, connecting social media to business initiatives, and helping clients leverage the web for growth and profitability.